ICONIC TOWER is an exclusive residential project developed by Mered in collaboration with the renowned Italian design house Pininfarina, located in Dubai Internet City. This architectural masterpiece features 66 floors and offers a collection of 310 luxurious residences meticulously designed to reflect Pininfarina’s signature innovation and elegance.
Design-Inspired Brilliance
Step into interiors that showcase Pininfarina’s renowned design philosophy, blending cutting-edge modernity with timeless sophistication. Each residence is thoughtfully crafted with high-quality materials, smart technology, and seamless layouts, offering an unparalleled living experience.
A Visionary Urban Lifestyle
Experience ultimate comfort with breathtaking views of Dubai’s skyline, meticulously curated amenities, and a prime location in Dubai Internet City. ICONIC TOWER redefines urban luxury, providing residents with a lifestyle of prestige and innovation in the heart of Dubai.

Infinity pool

Lounge areas

BBQ zones

Outdoor terraces

Spa center with ice room

Yoga areas

Fully-equipped gym

Jacuzzi

Sauna and steam baths

Private Cinema

Children’s Playground

Restaurant and café

Retail outlets

Pininfarina pop-up store

Smart, air-conditioned parking with EV charging stations
Project Announcement and Vision
ICONIC TOWER is a groundbreaking collaboration between Mered and the renowned Italian design house Pininfarina, unveiled as a beacon of urban luxury in Dubai. Situated in the heart of Dubai Internet City, this visionary project combines innovative architecture with premium interiors, offering residents an unparalleled lifestyle that reflects the elegance and sophistication of Pininfarina’s legacy.
Design and Architecture
The design of ICONIC TOWER is inspired by Pininfarina’s cutting-edge philosophy, blending modernity and timeless refinement. With 66 floors of meticulously designed residences, the tower features sleek glass facades, seamless layouts, and high-quality materials. Residents enjoy world-class amenities, including infinity pools, spa facilities, outdoor terraces, and smart home technologies. The development offers breathtaking panoramic views of Dubai’s skyline, delivering a truly iconic living experience.
Construction Progress
Currently under development, ICONIC TOWER is progressing on schedule, with Mered adhering to the highest construction standards and exceptional quality benchmarks. The project is set to redefine luxury urban living upon its completion in Q3 2027.
Market Reception and Sales
ICONIC TOWER has generated significant market interest due to its prime location, innovative design, and world-class amenities. The project’s collection of 310 luxury residences has attracted discerning buyers and investors seeking an elevated lifestyle in the heart of Dubai. Its strategic location in Dubai Internet City, coupled with competitive pricing and a flexible 60/40 payment plan, makes ICONIC TOWER a prime real estate opportunity with immense appeal.
Dubai International Airport (DXB)
~28 km
25-minute drive
Burj Khalifa / Dubai Mall
~18 km
20-minute drive
Frequently Asked Questions
What makes ICONIC TOWER unique?
ICONIC TOWER stands out for its collaboration with the Italian design house Pininfarina, renowned for its cutting-edge architecture and interiors. The tower offers a luxurious urban living experience with meticulously designed apartments, world-class amenities, and a strategic location in Dubai Internet City.
Where is ICONIC TOWER located?
The tower is situated in Dubai Internet City, providing easy access to major attractions and business hubs like Dubai Marina, Downtown Dubai, and Business Bay. Its central location makes it ideal for both residents and investors.
What types of units are available at ICONIC TOWER?
ICONIC TOWER features 310 luxurious residences, including: - 1-bedroom apartments (~860 sq.ft.)
- 2-bedroom apartments (~1,400 sq.ft.)
- 3-bedroom apartments (~1,830 sq.ft.)
- 4-bedroom apartments (~2,800 sq.ft.)
What amenities does ICONIC TOWER offer?
The tower provides a wide range of premium amenities, including: - Infinity swimming pool
- Spa center with an ice room
- Private cinema
- Yoga areas and a fully equipped gym
- Children's playground
- Smart parking with EV charging stations
What is the payment plan for ICONIC TOWER?
ICONIC TOWER offers a flexible payment plan: - 60% during construction, in installments aligned with milestones
- 40% on completion, expected in Q3 2027